Evaluating the Barriers to Adopting Sustainable Agriculture Practices in Smallholder Coffee Farming: Implications for Global Value Chains

Purpose: This study aims to access the perception of smallholder coffee farmers on barriers adoption sustainable agriculture practices (SAPs). Methodology: Survey data were obtained through a questionnaire from 122 producers in Nyeri County, central region Kenya. Data subjected factor analysis using varimax rotation identify key factors likely hinder SAPs. Findings: Six extracted exploratory analysis: deficient knowledge, materials and process encumbrances, financial challenges, cost–benefit rationality, capacity market constraints, lack skills. Cronbach’s alpha was used ensure reliability overall level agreement among respondents. Practical implications: The concludes that pathway integrating smallholders into global value chains should start with increasing awareness about sustainability impacts before implementing training programs KeywordsSustainable agricultureCoffee farmingSmallholderDeveloping countries